Step 1: General term.
$T_{r+1} = ^{23}C_r (3x)^{23-r} (-4y)^r$
Step 2: Substitute $x=1/6, y=1/8$.
$|T_{r+1}| = ^{23}C_r (3/6)^{23-r} (4/8)^r = ^{23}C_r (1/2)^{23}$
Step 3: Maximize term magnitude.
Magnitude depends on $^{23}C_r$. Max occurs at $r = 11, 12$.
Step 4: Numerically greatest term.
$T_{12}$ or $T_{13}$, coefficient = $^{23}C_{11} = ^{23}C_{12}$