Question:

Match List-I with List-II
List-I (Elements of communication):
(A) Feedback
(B) Communicator
(C) Channel
(D) Audience
List-II (Meaning/attribute):
(I) Medium through which information flows
(II) It is source oriented
(III) It is target of communication
(IV) It initiates the communication process
Choose the correct answer from the options given below:

Show Hint

Always start with the most obvious matches: "Communicator" initiates the process (B matches IV) and "Channel" is the medium of flow (C matches I). This identifies the correct option.
  • (A) - (II), (B) - (III), (C) - (I), (D) - (IV)
  • (A) - (III), (B) - (II), (C) - (IV), (D) - (I)
  • (A) - (II), (B) - (IV), (C) - (I), (D) - (III)
  • (A) - (III), (B) - (IV), (C) - (I), (D) - (II)
Show Solution
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The Correct Option is C

Solution and Explanation

Step 1: Understanding the Concept:
This matching question is based on the components of communication models, such as David Berlo's S-M-C-R model (Source, Message, Channel, Receiver) and Leagans' model.
Detailed Explanation:
Let us match each element of communication with its meaning:
- (A) Feedback: Feedback is the response of the receiver sent back to the communicator. It allows the sender to evaluate the success of the message, making it (II) source oriented as it helps the source adjust future messages.
- (B) Communicator: The communicator is the sender who encodes and (IV) initiates the communication process.
- (C) Channel: The channel is the physical or electronic (I) medium through which information flows from sender to receiver.
- (D) Audience: The audience is the receiver or target group who decodes the message, representing the (III) target of communication.
This gives the matched sequence:
\[ \text{(A) - (II), (B) - (IV), (C) - (I), (D) - (III)} \]

Step 2: Final Answer:

The correct matching sequence corresponds to Option (C).
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