Elimination by keyword matching:
Each item in List-II is a short definition; matching its core idea to the correct multimedia learning principle rather than reading each pairing in isolation: adding pictures to text is the core idea of the Multimedia effect (III), placing words near their matching pictures describes the Contiguity effect (I), using a conversational style is the hallmark of the Personalization effect (IV), and removing extraneous words and pictures defines the Coherence effect (II). Checking the four options against this pairing, only option (1), (A)-(III), (B)-(I), (C)-(IV), (D)-(II), matches every pair exactly.