Question

In which form of advertising the product is disguised in entertainment?

• A. Merchandise
• B. Covert advertising
• C. Informational advertising
• D. Cross Promotion

Hint:

Disguised means hidden. Think of product placement in films.

Answer 1

The Correct Option is B

Step 1: Understanding the question:
We need the type of advertising where the ad is hidden inside entertainment, so the viewer does not notice it as an ad.

Step 2: Check option 1, Merchandise:
Merchandise means goods like T-shirts or toys that carry a brand or a show logo. It is not hidden inside a story. Option 1 is wrong.

Step 3: Check option 2, Covert advertising:
Covert advertising places a brand inside a film, serial or song so that it looks like part of the story. Product placement is the common example. So option 2 is CORRECT.

Step 4: Check option 3, Informational advertising:
This type gives facts about a product, such as features and price, openly. Option 3 is wrong.

Step 5: Check option 4, Cross Promotion:
Two brands or media promote each other, and both are openly shown. Option 4 is wrong.

Final Answer:
The form is covert advertising, option 2. \[ \boxed{\text{Option 2: Covert advertising}} \]