Use the law of demand to fix the sign before doing any arithmetic: price and quantity move in opposite directions along a demand curve, so if quantity demanded has fallen, price must have risen - this immediately rules out both negative-percentage options, (2) and (4), leaving only 25% and 4% as candidates. To find the magnitude, use the elasticity ratio directly: \[ |E_d| = \frac{|\%\Delta Q|}{|\%\Delta P|} \implies |\%\Delta P| = \frac{|\%\Delta Q|}{|E_d|} = \frac{10}{2.5} = 4 \] A magnitude of 4% (not 25%, which would result from dividing 2.5 by 10 instead) confirms that price rose by 4%, matching option (3).