Step 1: Find the cost price.
Given loss
\[
=\frac17 \text{ of CP}
\]
Hence selling price is
\[
CP-\frac17CP
=
\frac67CP
\]
Given,
\[
\frac67CP=600
\]
Therefore,
\[
CP=600\times\frac76
=700
\]
Step 2: Calculate gain at selling price ₹770.
\[
\text{Gain}=770-700=70
\]
Step 3: Find gain percentage.
\[
\text{Gain \%}
=
\frac{70}{700}\times100
\]
\[
=10\%
\]
Hence,
\[
\boxed{10\%}
\]