Step 1: The product of the zeroes of the quadratic polynomial \( p(x) = x^2 + 3x - 4 \) is given by \( \alpha \beta = \frac{c}{a} \), where \( a = 1 \) and \( c = -4 \).
Step 2: Thus, the product of the zeroes is:
\[
\alpha \beta = \frac{-4}{1} = -4
\]
Step 3: Now, we find the value of \( \frac{\alpha \beta}{4} \):
\[
\frac{\alpha \beta}{4} = \frac{-4}{4} = -1
\]
Thus, the correct answer is \( \frac{\alpha \beta}{4} = -1 \), which corresponds to option (A).