Step 1: Use identity property.
Since \( I \) is identity matrix:
\[
AI = A
\]
Step 2: Hence simplify expression.
\[
(AI)^2 = A^2
\]
Step 3: Write matrix \( A \).
\[
A = \begin{bmatrix} a & b b & a \end{bmatrix}
\]
Step 4: Compute \( A^2 \).
\[
A^2 =
\begin{bmatrix} a & b b & a \end{bmatrix}
\begin{bmatrix} a & b b & a \end{bmatrix}
\]
Step 5: Multiply matrices.
\[
A^2 =
\begin{bmatrix}
a^2 + b^2 & ab + ba
ba + ab & b^2 + a^2
\end{bmatrix}
\]
\[
=
\begin{bmatrix}
a^2 + b^2 & 2ab
2ab & a^2 + b^2
\end{bmatrix}
\]
Step 6: Compare with given matrix.
\[
\begin{bmatrix} \alpha & \beta \beta & \alpha \end{bmatrix}
\]
So,
\[
\alpha = a^2 + b^2,\quad \beta = 2ab
\]
Step 7: Final Answer.
\[
\boxed{\alpha = a^2 + b^2,\; \beta = 2ab}
\]