Question

Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A): It is easy to advertise and promote by using Folk Theatre.
Reason (R): Folk Theatre directly interacts with the audience and it is more flexible and cost effective than E-media.
In the light of the above statements, choose the most appropriate answer from the options given below:

• A. Both (A) and (R) are correct and (R) is the correct explanation of (A)
• B. Both (A) and (R) are correct but (R) is not the correct explanation of (A)
• C. (A) is correct but (R) is not correct
• D. (A) is not correct but (R) is correct

Hint:

Folk Theatre is "Organic Media." It works because the audience trusts the performers who are standing right in front of them.

Answer 1

The Correct Option is A

Concept: Folk theatre is often used as a tool for social change and communication (Development Communication) because of its accessibility and deep roots in the community.

Step 1: Evaluating the utility of Folk Theatre for promotion.
The assertion is true. Governments and NGOs frequently use folk forms (like Nukkad Natak or Nautanki) to spread awareness about health, education, or social issues because it speaks the language of the people.

Step 2: Comparing Folk Theatre with Electronic Media.
The reason is correct and explains the assertion. Unlike TV or digital ads, folk theatre is live and interactive. It requires no expensive equipment or electricity, making it "cost-effective" and highly "flexible" for reaching rural or marginalized populations where e-media might not be as effective.