Concept:
Matrix pattern involving numbers and alphabets.
Step 1: Observe number pattern.
Matrix:
\[
\begin{matrix}
3C & 2B & 4A
27A & ? & 64B
9B & 4A & 16C
\end{matrix}
\]
Numbers follow pattern:
\[
\begin{matrix}
3A1 & 2A1 & 4A1
3A3 & 2A3 & 4A3
3A2 & 2A2 & 4A2
\end{matrix}
\]
Thus, middle element must be:
\[
2^3 = 8
\]
Step 2: Observe alphabet pattern.
Column-wise pattern:
\[
C,\ A,\ B \quad ; \quad B,\ ?,\ A \quad ; \quad A,\ B,\ C
\]
Middle column follows reverse pattern:
\[
B,\ C,\ A
\]
Step 3: Determine missing element.
Thus, missing value = $8C$
Step 4: Final answer.
Hence, answer is 8C.