The dot product of two unit vectors \( \hat{u} \) and \( \hat{v} \) is defined as:
\[
\hat{u} \cdot \hat{v} = |\hat{u}| |\hat{v}| \cos \theta
\]
where \( \theta \) is the angle between the two vectors, and \( |\hat{u}| = |\hat{v}| = 1 \) for unit vectors.
For \( \hat{j} \cdot \hat{j} \), the angle \( \theta \) is 0 degrees (since they are the same vector), and \( \cos(0^\circ) = 1 \). Therefore:
\[
\hat{j} \cdot \hat{j} = 1 \times 1 \times 1 = 1
\]
Thus, the correct answer is:
\[
\boxed{1}
\]