Question

Extension teaching is a planned and deliberate act on the part of the extension agent. The extension agent has to move step by step in a scientific and logical way. There are some basic steps which are given by Wilson and Gallup (1955) to be followed in extension teaching. Arrange these steps in logical order (first to last): \begin{enumerate
• [(A).] Action, Satisfaction
• [(B).] Interest, Desire
• [(C).] Attention
• [(D).] Conviction Choose the correct answer from the options given below:

• A. (A), (B), (C), (D)
• B. (C), (B), (D), (A)
• C. (B), (A), (D), (C)
• D. (C), (D), (B), (A)

Hint:

Memorize the acronym AIDCAS to remember the steps of extension teaching:
- A: Attention
- I: Interest
- D: Desire
- C: Conviction
- A: Action
- S: Satisfaction

Answer 1

The Correct Option is B

Step 1: Understanding the Concept:
To teach successfully, extension agents must guide learners through a series of psychological stages, leading them from initial awareness of a technology to its complete adoption.
M.C. Wilson and Gladys Gallup (1955) defined these steps using the acronym AIDCAS.

Step 2: Detailed Explanation:
Let us organize the steps of the extension teaching process in logical order:
1. Attention (C): The first step is to attract the farmer's attention to the new technology (e.g., through posters, displays, or radio announcements).
2. Interest (B): Once attention is secured, the agent must generate interest by showing how the technology is relevant to the farmer's specific needs (e.g., explaining that a new seed variety is high-yielding).
3. Desire (B): The agent converts this interest into a personal desire to adopt the technology by showing its success under local conditions.
4. Conviction (D): The agent must convince the farmer that the practice is feasible and profitable, building the confidence needed to try it.
5. Action (A): The farmer tests the technology on their own farm (such as growing a small trial plot of a new crop variety).
6. Satisfaction (A): If the trial succeeds, the farmer experiences satisfaction, which leads to permanent adoption of the technology.
Arranging these grouped steps in logical order:
\[ \text{Attention (C)} \rightarrow \text{Interest, Desire (B)} \rightarrow \text{Conviction (D)} \rightarrow \text{Action, Satisfaction (A)} \] This corresponds to the sequence (C) \(\rightarrow\) (B) \(\rightarrow\) (D) \(\rightarrow\) (A).

Step 3: Final Answer:
The correct sequential arrangement is Option (B).