Concept:
Objectives are the ends towards which the activities of an organization are directed. Management must achieve a variety of objectives in an efficient and effective manner.
Categorizing organizational and societal goals.
• Organizational Objectives: The main objective is to utilize human and material resources to the maximum advantage.
• Survival: Earning enough revenue to cover costs.
• Profit: Providing a risk premium for business operations.
• Growth: Expanding the scale of operations over time.
• Social Objectives: Creating benefit for society, such as using environmental friendly methods, providing basic amenities like schools to employees, and generating employment.
• Personal Objectives: Reconciling individual goals (like competitive salary and peer recognition) with organizational goals.