Step 1: Define Cardinal Utility Analysis.
Cardinal utility analysis assumes that utility can be measured in absolute terms (numerically). It suggests that the satisfaction derived from consuming goods can be quantified and compared using a numerical value, e.g., utils.
Step 2: Define Ordinal Utility Analysis.
Ordinal utility analysis, on the other hand, assumes that utility cannot be measured in numerical terms, but can only be ranked. It focuses on the preference order of goods or services rather than the magnitude of satisfaction.
Step 3: Key differences.
- In cardinal utility analysis, utility is measurable and expressed in numbers (e.g., 10 utils, 20 utils).
- In ordinal utility analysis, utility is expressed in terms of ranking or preference (e.g., first choice, second choice, etc.), without assigning numerical values.
Step 4: Conclusion.
Cardinal utility analysis is more mathematical and focused on measurement, while ordinal utility analysis focuses on preferences and rankings.