The question is about the association of the "Diffusion of Innovation" theory. Let's evaluate the options one by one to determine the correct association:
Based on the analysis above, the correct answer is Everett Rogers.
The Diffusion of Innovation theory by Everett Rogers describes the process through which an innovation is communicated over time among the participants in a social system. The theory outlines several key elements such as the innovation, communication channels, time, and the social system itself.
| List I (Profession) | List II (Task‐ Outcome) |
|---|---|
| (A) Entrepreneur | (i) Utility Maximization |
| (B) Manager | (ii) Get the work done |
| (C) Retailer | (iii) Calculated Risk taking |
| (D) Customer | (iv) Value Addition |
