Question

Briefly explain four merits of advertising.

Hint:

Advertising doesn't just sell a product; it creates Confidence. A customer often feels more satisfied buying a brand they recognize from advertisements.

Answer 1

Concept: Advertising is a paid form of non-personal communication used to promote ideas, goods, or services.
Highlighting the benefits of mass promotion.
It allows a firm to reach a vast number of people across a large geographical area. Through creative use of graphics and sound (Expressiveness), it makes the product appealing. Since the cost is spread over many people, the per-unit cost of reaching a customer is very low (Economy).