Question

'At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.' Who wrote this famous advertising headline?

• A. David Ogilvy
• B. Walter Thompson
• C. Leo Burnett
• D. Salman Rushdie

Hint:

He is often called the Father of Advertising and ran the Ogilvy and Mather agency.

Answer 1

The Correct Option is A

The correct answer is David Ogilvy. This headline appeared in a 1958 print advertisement for Rolls-Royce that Ogilvy wrote while running his own agency, Ogilvy and Mather. He pulled the line from a technical description written by a Rolls-Royce engineer during a road test report, which fit his advertising philosophy of using specific, credible facts rather than exaggerated claims to sell a product.

Ogilvy is widely regarded as one of the founding figures of modern advertising, often called the Father of Advertising, known for long, fact filled copy that built trust with the reader rather than relying only on flashy slogans. This Rolls-Royce line became one of the most cited examples of his approach and is still taught in advertising and marketing courses today.

Walter Thompson founded the agency J. Walter Thompson but is not linked to this line. Leo Burnett was another major advertising figure known for creating characters like the Marlboro Man, not this headline. Salman Rushdie is a novelist, unconnected to advertising copywriting, included here purely as a distractor.