Question

Arrange the elements of the Lasswell (1948) model of communication in correct sequence.
(A) What (Message)
(B) Who (Communicator)
(C) Channel (Medium)
(D) Effect (Output)
(E) Whom (Receiver)
Choose the correct answer from the options given below:

• A. (B), (A), (C), (E), (D).
• B. (C), (A), (E), (B), (D).
• C. (A), (E), (B), (C), (D).
• D. (C), (A), (B), (D), (E).

Hint:

Memorize Lasswell's verbal formula: "Who (B) says what (A) in which channel (C) to whom (E) with what effect (D)". This five-question sequence is highly intuitive.

Answer 1

The Correct Option is A

Step 1: Understanding the Concept:
Harold Lasswell (1948) developed a simple verbal model to describe the communication process.
It is represented by a sequence of questions that identify each component of a communication event.
Detailed Explanation:
Lasswell's classic communication formula is expressed as:
\[ \text{"Who} \rightarrow \text{Says What} \rightarrow \text{In Which Channel} \rightarrow \text{To Whom} \rightarrow \text{With What Effect?"} \] Let us match each part of this formula to the given elements:
1. Who: The Communicator/Sender $\rightarrow$ (B)
2. Says What: The Message $\rightarrow$ (A)
3. In Which Channel: The Medium/Channel $\rightarrow$ (C)
4. To Whom: The Receiver/Audience $\rightarrow$ (E)
5. With What Effect: The Outcome/Effect $\rightarrow$ (D)
Arranging these in the correct order yields the sequence:
\[ \text{(B), (A), (C), (E), (D)} \]

Step 2: Final Answer:
The correct sequence corresponds to Option (A).