Question

A group of people in the product adoption process who enjoy being at the leading edge and buy into new products at an early stage
[Question ID = 1433]

• A. Early majority
• B. Late majority
• C. Innovators
• D. Laggards

Hint:

Innovators are the "Risk Takers." In fisheries, these are the farmers who try new species (like Seabass or Pompano) even before there is a set market, hoping for high initial profits.

Answer 1

The Correct Option is C

Step 1: Understanding the Question:
The question asks to identify the category of adopters who are the first to adopt a new idea or technology. This classification comes from Everett Rogers' "Diffusion of Innovations" theory.

Step 2: Detailed Explanation:

• Innovators (C): This group represents about $2.5\%$ of the population. They are venturesome, take risks, and have higher social status and financial liquidity. They are the first to adopt an innovation as they enjoy being at the "leading edge."

• Early Adopters: (Next $13.5\%$). They are opinion leaders and adopt new ideas after careful consideration.

• Early Majority (A): ($34\%$). They adopt new ideas just before the average member of a system. They deliberate for some time before adopting.

• Late Majority (B): ($34\%$). They adopt out of economic necessity or pressure from peers. They are skeptical.

• Laggards (D): ($16\%$). They are traditional, socially isolated, and suspicious of innovations. They adopt only when the "new" product has become a tradition itself.

Step 3: Final Answer:
The group is the Innovators.