List of top Mass Media Questions

Match List - I with List - II.

List - I (Form of advertising)		List - II (Content and Objective)
(A)	Public Service Advertising	(I)	Personal form of advertising
(B)	Direct Mail	(II)	Competitive market
(C)	Informational Advertising	(III)	Social awareness
(D)	Comparative Advertising	(IV)	New product is introduced

Choose the correct answer from the options given below :

Identify the advantages of Radio Advertising :
(A) They deliver the message immediately
(B) They have very high frequency even in a single
(C) It has a captive audience
(D) It has a local appeal
(E) It is a costly but effective production
Choose the correct answer from the options given below :

Identify the film whose script went through 12 drafts and took 17 years to the production stage ?

Which among the following is NOT a scheduling strategy for television programming ?

A Headline which stretches across all columns in a newspaper is called :

Match List - I with List - II.

List - I		List - II
(A)	Vijaya Vauhini	(I)	Pune
(B)	New Theatres	(II)	Mumbai
(C)	Bombay Talkies	(III)	Chennai
(D)	Prabhat Studio	(IV)	Kolkata

Choose the correct answer from the options given below :

Match List - I with List - II.

List - I (Name of Editing Tool)		List - II (Transition effect)
(A)	Cut	(I)	Bar travels across the frame
(B)	Wipe	(II)	Gradual increase in brightness leading to washout
(C)	Bleach	(III)	Instantaneous replacement of shot
(D)	Freeze	(IV)	Dramatic pause

Choose the correct answer from the options given below :

The first live-televised war of the world was :

Identify the news paper which is NOT a tabloid in its format and contents :

Identify the item which is written in a light vein on the Editorial Page :

Which of the following is not an acceptable audio aspect of a shot ?

Orson Welles is the author / scriptwriter of the famous radio play :

Match List - I with List - II.

List - I		List - II
(A)	Magic Bullet Theory	(I)	Paul Lazarsfeld
(B)	Personal Influence Theory	(II)	Elihu Katz
(C)	Mass Audience Theory	(III)	Harold Lasswell
(D)	Uses and Gratifications Theory	(IV)	Herbert Blumer

Choose the correct answer from the options given below :

Who invented the Cinematographe ?

What is the sequence to convert raw footage into a finished film ?
(A) Negative is used to print picture positive
(B) Exposed film is developed into picture negative
(C) Rushes are assembled in sequence to make rough cut and final cut
(D) Sound is added
(E) Negative is edited to the exact length of the edited positive to make picture positive
Choose the correct answer from the options given below :

Which editing transition shows instant stop in a running film ?

The theme of the book ‘1984’ by George Orwell is :

Positve effects of Social Media on democracy are :
(A) Transparency and Accountability
(B) Inclusivity
(C) Bridging the distance
(D) News stories quickly go viral leading to misinterpretation
(E) Information cocoon
Choose the correct answer from the options given below :

Phatic,personal and intimate are stages of which type of communication?

What type of radio programme is generally of 15 minutes duration, presents ‘Spot’ reports, comments, interviews and extracts from speeches ?

Ethnocentrism in cultural context refers to :

Problems in crafting messages, like use of inappropriate or sloppy word is called _________.

A form of harassment inflicted through the use of electronic or communication devices is called :

Which type/kind of journalism uses the marketing strategy for local retail advertising and segmentation of its readers to target neighbourhoods and suburbs ?

Which famous documentary maker said, “They wished that viewers might share the adventure and despair of other men's lives, and commiserate with the downtrodden and underprivileged” ?