Question

Which of the following is/are characteristic feature(s) of ethnography?

• A. Immersion in a social setting for an extended period of time
• B. Experimental and controlled group
• C. Make regular observations in the field
• D. Develop understanding of people and groups within their cultural context

Hint:

Ethnography emphasizes long-term immersion and context-sensitive understanding—think "participant observation" rather than "lab experiments."

Answer 1

The Correct Option is A, C, D

Step 1: Define ethnography. 
Ethnography is a qualitative research method rooted in anthropology and sociology, emphasizing immersive observation. 
Step 2: Examine each option. 
(A) is correct: Ethnographers often live within the community for long durations. 
(B) is incorrect: Experimental and controlled groups are typical of quantitative research, not ethnography.
(C) is correct: Field observation is a major component of ethnographic study. 
(D) is correct: Ethnography seeks to understand behaviors in their cultural context.