This is a standard limit that can be evaluated using L'Hôpital's Rule since it results in an indeterminate form $0/0$.
1. Check Indeterminate Form:
Substitute $x = 0$:
$$\frac{a^0 - 1}{0} = \frac{1 - 1}{0} = \frac{0}{0}$$
2. Apply L'Hôpital's Rule:
Differentiate the numerator and the denominator with respect to $x$:
$$\frac{d}{dx}(a^x - 1) = a^x \log a$$
$$\frac{d}{dx}(x) = 1\lt strong\gt 3. Evaluate the Limit:\lt /strong\gt \lim_{x \to 0} \frac{a^x \log a}{1} = a^0 \log a$$
Since $a^0 = 1$:
$$\text{Limit} = 1 \cdot \log a = \log a$$
The base of the logarithm is $e$ (natural logarithm), often written as $\ln a$.