Question

The task of purchasing of raw materials used for garment production is associated with

• A. Consumer
• B. Merchandiser
• C. Retailer
• D. Wholesaler

Hint:

• In the garment industry, a merchandiser} is responsible for managing the entire process of producing a garment order.
• Key responsibilities include sourcing and purchasing raw materials} (fabrics, trims, accessories), costing, production planning, quality control, and liaising with suppliers and buyers.
• Consumers, retailers, and wholesalers are involved in selling/buying finished garments, not typically in purchasing raw materials for production.

Answer 1

The Correct Option is B

Purchasing raw materials (fabric, trims, accessories) for garment production is a crucial function within a garment manufacturing company or a brand that outsources production. Let's analyze the roles:

• (a) Consumer: The end-user who buys the finished garment. Consumers do not purchase raw materials for mass production.
• (b) Merchandiser: In the garment industry, a merchandiser plays a key role in coordinating various activities from product development to shipment. This includes:
  • Sourcing and purchasing raw materials (fabric, trims, accessories) according to specifications and budget.
  • Liaising with suppliers.
  • Costing.
  • Planning and monitoring production schedules.
  • Ensuring quality standards.
  • Communicating with buyers/clients.
  The task of purchasing raw materials is a core responsibility of a merchandiser (or a specialized sourcing/purchasing department that works closely with merchandisers).
• (c) Retailer: A retailer buys finished garments from manufacturers or wholesalers and sells them to consumers. They do not typically purchase raw materials for garment production (unless they are a vertically integrated retailer that also manufactures).
• (d) Wholesaler: A wholesaler buys finished garments in bulk from manufacturers and sells them in smaller quantities to retailers. They also do not typically purchase raw materials for garment production.

Therefore, the task of purchasing raw materials used for garment production is most directly associated with the role of a Merchandiser (or the merchandising/sourcing/purchasing department within a manufacturing or brand organization). \[ \boxed{\text{Merchandiser}} \]