Step 1: Recall the IRC design speed recommendations.
According to IRC guidelines, the ruling design speed depends on the type of terrain.
Step 2: Identify the value for plain terrain.
For a National Highway in plain terrain,
\[
\boxed{100\ \mathrm{kmph}}
\]
is the recommended ruling design speed.
Hence,
\[
\boxed{(C)}
\]
is the correct answer.