Concept:
Magnetic flux density represents the amount of magnetic flux passing normally through unit area.
Step 1: Recall the formula.
\[
B = \frac{\Phi}{A}
\]
where:
• $B$ = magnetic flux density
• $\Phi$ = magnetic flux
• $A$ = area perpendicular to the magnetic field
Step 2: Understand the physical meaning.
If more magnetic field lines pass through a smaller area, the magnetic flux density becomes greater.
Thus, magnetic flux density measures the concentration of magnetic field lines.
Step 3: Identify the correct term.
Therefore, magnetic flux passing through unit perpendicular area is called:
\[
\boxed{\text{Magnetic flux density}}
\]
Hence, the correct answer is option (1).