Given:
Direction vector: \( \mathbf{u} = \frac{1}{2}i + \frac{\sqrt{3}}{2}j \)
Point: \( (1, 0) \)
Step 1: Verify Unit Vector
\[
\|\mathbf{u}\| = \sqrt{\left(\frac{1}{2}\right)^2 + \left(\frac{\sqrt{3}}{2}\right)^2} = 1.
\]
The direction vector is already a unit vector.
Step 2: Compute Gradient (Assuming \( f(x, y) = x^2 + y^2 \))
\[
\nabla f = \left( \frac{\partial f}{\partial x}, \frac{\partial f}{\partial y} \right) = (2x, 2y).
\]
At \( (1, 0) \):
\[
\nabla f(1, 0) = (2, 0).
\]
Step 3: Directional Derivative
\[
D_{\mathbf{u}}f = \nabla f \cdot \mathbf{u} = (2, 0) \cdot \left( \frac{1}{2}, \frac{\sqrt{3}}{2} \right) = 1.
\]
Final Answer
For \( f(x, y) = x^2 + y^2 \), the directional derivative is \(\boxed{1.0}\).
Note
The problem is incomplete without the explicit form of \( f \). The answer depends on the function's gradient at \( (1, 0) \).