Mac-Conkey agar is a selective and differential culture medium used to isolate gram-negative bacteria and differentiate lactose fermenters from non-lactose fermenters. The key feature of Mac-Conkey agar is the inclusion of lactose and a pH indicator (neutral red).
Lactose fermenters, such as Escherichia coli, produce acid as a byproduct of lactose fermentation. This lowers the pH of the medium, causing the colonies to appear pink or red.
Non-lactose fermenters, such as Salmonella or Shigella, do not ferment lactose and form colonies that are colorless or pale, due to the absence of acid production.
Thus, Mac-Conkey agar is ideal for differentiating between these two groups of organisms.