Question

Amish is concerned with the trending boycott calls and its probable impact on FICT’s brand image. Given the social media backlash, which of the following courses of action will help Amish BEST defend FICT’s continued association with the celebrity?

• A. Publicise on social media that FICT has nothing to do with the celebrity’s association with other brands.
• B. Declare on social media that FICT chose the celebrity for his philanthropic works.
• C. Withdraw all advertisements, involving the celebrity, from all the media platforms till the social media moves to another issue.
• D. Ignore social media backlash, assuming that in a few days a new issue will start trending.
• E. Publicise on social media that the celebrity’s endorsement of Wadiya Tourism will help improve the livelihoods of Wadiya's poor.
• A. FICT’s average monthly sales volume has increased by 5% since the SAU slogan launch, driven by the sales to repeat customers.
• B. FICT’s average monthly sales revenue has decreased by 3% overall when compared with the same month previous year.
• C. Number of visitors to FICT’s home page has increased by 15% since the SAU slogan launch.
• D. More people are looking for Cash on Delivery for the high-end products since the SAU slogan launch, which is against company’s policies.
• J. FICT’s average monthly sales revenue has increased by 1% overall since last month.
• A. A week back, the celebrity released videos of the interiors of Wadiya where the poor need help.
• B. Last fortnight, the celebrity declared in the social media that upliftment of the poor is his biggest goal in the coming decade.
• C. Recently, the celebrity pledged 5% of his annual income towards global poverty alleviation.
• D. A week back, the celebrity signed on as the goodwill ambassador of the kingdom of Dubiya, where, recently, the king ferociously crushed insurgency.
• O. Last week, the celebrity announced that any backlash against him is a support for terrorism.

Answer 1

The Correct Option is A

To address the issue faced by Amish, the marketing head at FillInCart (FICT), we need to carefully analyze the situation: The celebrity endorsing FICT is now associated with promoting tourism in Wadiya, a country under controversy due to its dictatorial regime and brutal suppression of uprisings. This has led to a social media backlash against FICT. The goal is to decide on a course of action that will best defend FICT's continued association with the celebrity. Let’s evaluate the given options:

• Publicise on social media that FICT has nothing to do with the celebrity’s association with other brands: This approach attempts to distance FICT from the celebrity’s other activities. However, it might not address public concerns about the association itself and can be perceived as evasive.
• Declare on social media that FICT chose the celebrity for his philanthropic works: Highlighting the celebrity's positive qualities might not suffice as it doesn't directly address the controversy related to Wadiya.
• Withdraw all advertisements, involving the celebrity, from all the media platforms till the social media moves to another issue: This might indicate that FICT acknowledges the issue, but it is a reactive rather than constructive approach, which might not improve brand image in the long term.
• Ignore social media backlash, assuming that in a few days a new issue will start trending: This passive approach might cause more harm if the issue doesn’t fade quickly and can damage brand reputation further.
• Publicise on social media that the celebrity’s endorsement of Wadiya Tourism will help improve the livelihoods of Wadiya's poor: This is a proactive approach that shifts the narrative to focus on a positive impact, potentially mitigating backlash by aligning the celebrity’s association with a humanitarian purpose.

Given the options, the most strategic approach for Amish to defend FICT’s association with the celebrity is to publicise on social media that the celebrity’s endorsement of Wadiya Tourism will help improve the livelihoods of Wadiya's poor. This choice not only addresses the issue directly but also reframes the association in a positive light, emphasizing social responsibility and the potential to contribute to economic and social development in Wadiya, thereby fostering a more favorable public perception.

Answer 2

To determine which option would best assure Amish that the competitor's slogan "Never at the cost of human rights!" is not negatively affecting FICT's business, we should look for signs of business health and resilience in the face of the social media campaign by SAU.
Let's analyze each option:

• FICT’s average monthly sales volume has increased by 5% since the SAU slogan launch, driven by the sales to repeat customers. - This suggests that the business is not only maintaining but growing its customer base, with loyal customers continuing to purchase despite external campaigns. This increase is a positive indicator of unaffected business operations.
• FICT’s average monthly sales revenue has decreased by 3% overall when compared with the same month previous year. - A decrease in sales revenue is generally negative, indicating potential negative impacts on business.
• Number of visitors to FICT’s home page has increased by 15% since the SAU slogan launch. - While an increase in visitors is positive, it does not directly establish sales or positive business performance.
• More people are looking for Cash on Delivery for the high-end products since the SAU slogan launch, which is against company’s policies. - This suggests potential customer dissatisfaction with current payment policies, which may not relate directly to the impact of SAU's slogan.
• FICT’s average monthly sales revenue has increased by 1% overall since last month. - While an increase is positive, it doesn't provide as strong of an assurance as the growth among repeat customers.

The option “FICT’s average monthly sales volume has increased by 5% since the SAU slogan launch, driven by the sales to repeat customers” is the most reassuring. It shows growth in sales and highlights customer loyalty, indicating that the slogan has not negatively impacted FICT.

Answer 3

To determine which data best assures TRACT that the celebrity will continue his association with Wadiya's tourism sector, we need to analyze the options in the context of aligning interests and public perception. Here are the options analyzed:

1. A week back, the celebrity released videos of the interiors of Wadiya where the poor need help.

This statement indicates the celebrity's concern for the poor and may show involvement with the region, but it doesn't directly assure his continuing association with tourism in Wadiya.

2. Last fortnight, the celebrity declared on social media that upliftment of the poor is his biggest goal in the coming decade.

This declaration emphasizes a humanitarian goal, which is admirable but unrelated to his commitment to tourism in Wadiya.

3. Recently, the celebrity pledged 5% of his annual income towards global poverty alleviation.

While this shows a commitment to societal causes, it does not link him to tourism in Wadiya specifically.

4. A week back, the celebrity signed on as the goodwill ambassador of the kingdom of Dubiya, where, recently, the king ferociously crushed insurgency.

By signing as a goodwill ambassador for Dubiya, which dealt with a situation similar to Wadiya's, the celebrity demonstrates a willingness to associate with politically sensitive regions. This is a strong indicator that he might continue with Wadiya since he is willing to engage in a politically complex environment.

5. Last week, the celebrity announced that any backlash against him is a support for terrorism.

This statement is a defense mechanism against critics and does not necessarily convey continued involvement in Wadiya's tourism.

Conclusively, option 4 provides the best assurance of the celebrity's continuity with Wadiya's tourism sector, as it aligns with his recent activities in politically charged situations, reflective of the one in Wadiya.