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In particular, economic news coverage - specially, emphasis upon favourable or unfavourable developments or indicators - may help shape evaluations of presidential job performance because it provides citizens with socio-tropic criteria on which to judge the president. Scholars repeatedly have found that voters do not evaluate economic conditions through their own pocketbooks, focusing instead on national economic conditions. Although the informational demands of monitoring the state of economy seem great, Kinder and Kiewit (1981) suggest, "Voters must only develop rough evaluations of national economic condition". Thus, news media may either help "construct" a picture of the national economy through their reporting or function as a "conduit" through which economic information reaches citizens. Regardless, coverage linking the President to economic conditions may be a predominant influence on citizens' assessments of political performance.