Step 1: Second-order reaction rate law.
For a second-order reaction, the rate law is given by:
\[
\frac{1}{[A]} - \frac{1}{[A]_0} = k t
\]
where \( [A]_0 \) is the initial concentration, \( [A] \) is the concentration at time \( t \), and \( k \) is the rate constant.
Step 2: Apply the given values.
We are given:
\[
[A]_0 = 1.0 \, \text{M}, \quad [A] = 0.5 \, \text{M}, \quad t = 30 \, \text{minutes} = 0.5 \, \text{hours}
\]
Substitute into the rate law:
\[
\frac{1}{0.5} - \frac{1}{1.0} = k \times 0.5
\]
Simplify:
\[
2 - 1 = k \times 0.5
\]
\[
k = \frac{1}{0.5} = 0.693 \, \text{L/mol/h}
\]
Step 3: Conclusion.
Thus, the rate constant is \( \boxed{0.693} \, \text{L/mol/h} \).