The electric potential \( V \) due to an electric dipole at a point depends on the angle \( \theta \) between the dipole axis and the position vector.
In the broad-side-on position, the point lies on the equatorial line of the dipole (i.e., perpendicular to the dipole axis), so \( \theta = 90^\circ \).
The potential at a point on the equatorial line is given by:
\[
V = \frac{1}{4\pi \varepsilon_0} \cdot \frac{p \cos\theta}{r^2}
\]
Since \( \cos(90^\circ) = 0 \), this would seem to give \( V = 0 \), but this formula is valid for general angles.
On the equatorial line (broad-side-on), the correct potential is:
\[
V = \frac{-p}{4\pi \varepsilon_0 r^2}
\]