Step 1: Understand the problem.
We are given the coordinates of vertex \( A(1, 2) \) and the equations of two medians. We need to find the equation of the side \( AB \). The median through \( B \) passes through the midpoint of \( AC \) and the median through \( C \) passes through the midpoint of \( AB \).
Step 2: Find the coordinates of point \( B \).
The median through \( C \) passes through the midpoint of \( AB \). Since the equation of this median is \( x = 4 \), the x-coordinate of point \( B \) is 7. Using the equation of the median through \( B \), we find that the y-coordinate of point \( B \) is -2. Therefore, the coordinates of point \( B \) are \( (7, -2) \).
Step 3: Calculate the equation of line \( AB \).
The coordinates of \( A(1, 2) \) and \( B(7, -2) \) are known. The slope of the line is \( m = -\frac{2}{3} \). The equation of line \( AB \) is \( y - 2 = -\frac{2}{3}(x - 1) \). Expanding and simplifying, we get the equation of line \( AB \) as \( 2x + 3y = 8 \).
Step 4: Conclusion.
Thus, the equation of side \( AB \) is \( 2x + 3y = 8 \). Therefore, the correct answer is option (B).