Step 1: Set up the goal.
The first word has 5 letters. We want the fifth word to have as many letters as possible. Only the "add" operation increases the letter count, and it adds exactly 1 letter each time; "delete" reduces the count by 1, and "replace" keeps the count the same. To maximize length by the fifth word, we should use "add" as often as the rules allow, and avoid "delete" completely.
Step 2: Apply the no-repeat rule to plan the operation sequence.
The rule says no operation can be used twice in a row compared with the word immediately before it. Since we want to avoid "delete" and use "add" as much as possible, the best pattern is to alternate "add" and "replace": add, replace, add, replace, and so on. This way "add" appears every other step, increasing length each time it is used, while "replace" simply fills the steps in between without shrinking anything.
Step 3: Track the length word by word.
Word 1: 5 letters (given).
Word 2: apply "add", length becomes 5 + 1 = 6 letters.
Word 3: apply "replace" (must differ from the previous "add"), length stays at 6 letters.
Word 4: apply "add" (must differ from the previous "replace"), length becomes 6 + 1 = 7 letters.
Word 5: apply "replace" (must differ from the previous "add"), length stays at 7 letters.
Step 4: Check that we cannot do better.
Could word 5 reach 8 letters instead? That would need "add" to be used at word 5 as well, but word 4 already used "add", and the same operation cannot be used twice in a row. So word 5 is forced to use "replace" or "delete", neither of which increases the length. 7 letters is therefore the true maximum for the fifth word.
Final Answer:
The fifth word can contain at most 7 letters.
\[ \boxed{7} \]