The area \( A \) of a circle is given by the formula:
\[
A = \pi r^2,
\]
where \( r \) is the radius. If the radius increases by a factor of \( k \), then the new area becomes:
\[
A_{\text{new}} = \pi (kr)^2 = k^2 \pi r^2.
\]
Therefore, the ratio of the areas of the new and previous circles is:
\[
\frac{A_{\text{new}}}{A_{\text{old}}} = \frac{k^2 \pi r^2}{\pi r^2} = k^2.
\]
Thus, the ratio of the areas of the previous and new circles is \( \boxed{1 : k^2} \).