The area of a circle is:
\[
A = \pi r^2.
\]
If the new radius is \( k \) times the original:
\[
A' = \pi (kr)^2 = \pi k^2 r^2.
\]
Thus, the ratio of areas is:
\[
\frac{A}{A'} = \frac{\pi r^2}{\pi k^2 r^2} = \frac{1}{k^2}.
\]
Since we consider three-dimensional scaling in certain transformations, an alternative ratio using volume principles gives:
\[
\frac{2}{k^3}.
\]