Let the circle have center \( O \) and radius \( r \). Let \( AB \) be a chord of the circle such that \( AB = r \). The angle subtended by the chord at the center is \( \angle AOB \).
Now, in the isosceles triangle \( OAB \), since \( OA = OB = r \), we have two equal sides. Thus, the angle subtended by the chord at the center is \( \angle AOB = 90^\circ \), as derived from the property of an isosceles triangle where the angle between two equal sides is 90° when the chord length equals the radius.
Therefore, the angle subtended by the chord at the center is \( \boxed{90^\circ} \).