Question:

Government of India has launched a publicity campaign for census 2011 in association with which of the following UN organization?

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Think of the UN agency famous in India for mass awareness campaigns like the polio drive, and one that also cares that no child is missed in a headcount.
Updated On: Jul 17, 2026
  • United Nations Development Programme (UNDP)
  • World Health Organization (WHO)
  • United Nations Children's Fund (UNICEF)
  • United Nations Population Fund (UNPF)
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The Correct Option is C

Solution and Explanation

Step 1: Understanding the Question:
Census 2011 was the 15th national census of India, carried out by the Office of the Registrar General and Census Commissioner.
A census only works if ordinary people know it is happening and agree to answer the enumerator honestly.
So the government ran a large publicity and awareness campaign, and it did this with the help of a United Nations agency.
The question asks which agency partnered on that campaign.

Step 2: Key Formula or Approach:
Match each agency to the work it actually does in India, then see whose mandate fits a mass public awareness drive about counting every man, woman and child.

Step 3: Detailed Explanation:
UNICEF, the United Nations Children's Fund, works in India on child rights, health, education and social communication.
Social communication is exactly the skill a census campaign needs, since UNICEF routinely runs mass media drives on polio, immunisation and school enrolment.
UNICEF partnered with the Registrar General's office on the Census 2011 awareness campaign, supplying communication support so the message reached households across the country.
The campaign carried the line "Our Census, Our Future" and stressed that every person counts, including children and women who are often missed.
Why the other options do not fit:
UNDP works mainly on development planning, governance and poverty programmes, not on the census publicity drive.
WHO is a health body and handles disease control and health systems, so a population count is outside its brief.
UNPF (the United Nations Population Fund, usually written UNFPA) does deal with population data and is a tempting choice, but the publicity campaign tie-up for Census 2011 was with UNICEF.

Step 4: Final Answer:
The Census 2011 publicity campaign was run with UNICEF, which is option (C).
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