Question

Froot Inc. carried out an internet advertisement campaign for its new beverage CocoLoco. After the campaign, the director of the advertising company conducted a survey and found that the CocoLoco sales were higher than that of TenderJoos, a competing product from Joos Inc. The agency concluded that the internet advertising campaign is more effective than advertising through other media.
Which of the following statements could strengthen the conclusion above by the agency?

• A. A ₹2 discount was offered on CocoLoco during the campaign period.
• B. CocoLoco sales were higher than those of TenderJoos before the internet campaign.
• C. A newspaper advertisement campaign the previous year did not increase CocoLoco sales.
• D. During the campaign for CocoLoco, Joos Inc. did not advertise TenderJoos at all.

Hint:

To strengthen a conclusion about effectiveness, provide evidence that directly compares the results of the method in question with those of other methods.

Answer 1

The Correct Option is C

The agency concludes that the internet advertisement campaign was more effective than other media. To strengthen this conclusion, we need evidence that shows the internet campaign specifically had a positive effect, unlike other forms of advertisement.
Step 1: Evaluate each option.
- (A) A discount on CocoLoco could have contributed to higher sales, but it doesn't directly support the conclusion that the internet campaign was more effective than other forms of advertising.
- (B) If CocoLoco sales were already higher before the internet campaign, it weakens the claim that the internet campaign had a significant impact.
- (C) Option (C) provides useful evidence. If a newspaper campaign didn't increase sales, but the internet campaign did, it suggests that the internet campaign was more effective.
- (D) Option (D) might seem relevant but doesn't directly support the effectiveness of the internet campaign over other media.
Step 2: Conclusion.
Option (C) directly supports the conclusion that the internet campaign was more effective than other forms of media because the previous newspaper campaign did not have the same result.
Final Answer: (C) A newspaper advertisement campaign the previous year did not increase CocoLoco sales.