Question

Fill in the blank with a suitable word in the sentence below: The new marketing strategy was designed to ________ the brand's image and attract a younger audience.

• A. tarnish
• B. elevate
• C. weaken
• D. obscure

Answer 1

The Correct Option is B

The sentence is:

"The new marketing strategy was designed to ________ the brand's image and attract a younger audience."

The blank should be filled with a word that means to improve or enhance the brand's image, as the purpose of a marketing strategy is usually to make the brand more appealing.

Let us examine each option:

Option (1): Tarnish
"Tarnish" means to damage or spoil someone's reputation or image.
This is the opposite of the intended meaning, so it is incorrect.

Option (2): Elevate
"Elevate" means to raise, improve, or enhance something.
It fits the context perfectly because the strategy aims to improve the brand's image and attract a younger audience.

Option (3): Weaken
"Weaken" means to make something less strong or effective.
This does not fit the positive purpose of the marketing strategy.

Option (4): Obscure
"Obscure" means to make something unclear or less noticeable.
This contradicts the goal of attracting a younger audience.

Therefore, the sentence correctly reads: \[ \boxed{\text{The new marketing strategy was designed to elevate the brand's image and attract a younger audience.}} \] Hence, the correct answer is Option (2) – Elevate.