Question

Explain the importance of advertising.

Hint:

Think of what ads do: inform, attract buyers and build trust in the brand.

Answer 1

Step 1: Understand the term:
Advertising is a paid, non-personal form of communication used to tell people about a product, service or idea.
We explain three reasons why it is important to a business, 2 marks each.

Step 2: Importance 1: Creates awareness:
Advertising informs people about new products, their features, prices and where they are available in the market.

Step 3: Importance 2: Increases demand and sales:
Effective advertising attracts customers and encourages them to buy the product, which leads to higher sales.

Step 4: Importance 3: Builds brand image:
Regular advertising builds a strong brand identity and trust among customers, so people prefer the brand over others.

Step 5: Other points that could also be written:
It helps in facing competition, supports the launch of new products and educates customers.

Final Answer:
Advertising is important because it creates awareness, increases demand and sales, and builds brand image. \[ \boxed{\text{Creates awareness; increases demand; builds brand image}} \]