Question:
Explain any three importance of personal selling to a business organization.
Explain any three importance of personal selling to a business organization.
Show Hint
Think of what a salesperson gives the business: sales, relations and information.
Updated On: Nov 3, 2026
Show Solution
Verified By Collegedunia
Solution and Explanation
Step 1: Understand the term:
Personal selling means face-to-face selling, in which a salesperson meets the customer, explains the product and persuades him or her to buy.
We explain any three reasons why it is important to a business, 2 marks each.
Step 2: Importance 1: Increases sales:
The salesperson talks directly to customers, explains product features and persuades them to buy.
This raises the chance of higher sales.
Step 3: Importance 2: Builds customer relationships:
Through personal contact the salesperson gains the trust of the customer over time.
It leads to repeat purchases and customer loyalty.
Step 4: Importance 3: Provides market feedback:
Salespersons meet customers closely and learn about their needs, tastes and complaints.
The business uses this information to improve its products and marketing strategies.
Step 5: Other points that could also be written:
Flexibility in the sales talk, quick clearing of doubts and help in launching new products.
Final Answer:
Three importance of personal selling: it increases sales, builds customer relationships and provides market feedback. \[ \boxed{\text{Increases sales; builds relationships; gives market feedback}} \]
Personal selling means face-to-face selling, in which a salesperson meets the customer, explains the product and persuades him or her to buy.
We explain any three reasons why it is important to a business, 2 marks each.
Step 2: Importance 1: Increases sales:
The salesperson talks directly to customers, explains product features and persuades them to buy.
This raises the chance of higher sales.
Step 3: Importance 2: Builds customer relationships:
Through personal contact the salesperson gains the trust of the customer over time.
It leads to repeat purchases and customer loyalty.
Step 4: Importance 3: Provides market feedback:
Salespersons meet customers closely and learn about their needs, tastes and complaints.
The business uses this information to improve its products and marketing strategies.
Step 5: Other points that could also be written:
Flexibility in the sales talk, quick clearing of doubts and help in launching new products.
Final Answer:
Three importance of personal selling: it increases sales, builds customer relationships and provides market feedback. \[ \boxed{\text{Increases sales; builds relationships; gives market feedback}} \]
Was this answer helpful?
0
0
Top CBSE X Elements of Business Questions
- Sudha Publishing House was a Private Limited Company. The publishing business was growing by leaps and bounds. The demand was huge. It required huge investment to set up its branches and printing base all over the country. The board members were thinking to offer shares to the public to meet investment requirements.
On the basis of above case, answer the following questions - Sales promotion is important from the point of view of manufacturers because it...
- The Board of Directors of a joint stock company is elected by...
- Seema and Daya are two sisters who sell their domestic T.V. set at a profit. This is a/an...
- Earthquake comes under which type of risk?
View More Questions
Top CBSE X Personal Selling Questions
- Seema and Daya are two sisters who sell their domestic T.V. set at a profit. This is a/an...
- Read the following text carefully:
Megha works as a sales executive in a reputed furniture showroom. She greets every customer warmly and patiently explains the features, price, and maintenance of different products. She never forces customers to buy but helps them compare options according to their budget and preferences. Megha remains calm even when customers raise complaints or ask repeated questions. She also keeps herself updated with the latest designs and trends in the market. Due to her polite behaviour and product knowledge, many customers specifically ask for her assistance.
State and explain any two qualities of a good salesman reflected in the above case.
Top CBSE X Questions
- Read the following source carefully and answer the questions that follow:
Print Comes to India
From 1780, James Augustus Hickey began to edit the Bengal Gazette, a weekly maga zine that described itself as ‘a commercial paper open to all, but influenced by none’. So it was private English enterprise, proud of its independence from colonial influence, that began English printing in India. Hickey published a lot of advertisements, including those that related to the import and sale of slaves. But he also published a lot of gossip about the Company’s senior officials in India. Enraged by this, Governor-General War ren Hastings persecuted Hickey, and encouraged the publication of officially sanctioned newspapers that could counter the flow of information that damaged the image of the colonial government. By the close of the eighteenth century, a number of newspapers and journals appeared in print. There were Indians, too, who began to publish Indian news papers. The first to appear was the weekly Bengal Gazette, brought out by Gangadhar Bhattacharya, who was close to Raja Rammohan Roy. - Read the following source carefully and answer the questions that follow:
Loans from Cooperatives
Besides banks, the other major source of cheap credit in rural areas are the cooperative societies (or cooperatives). Members of a cooperative pool their resources for coopera tion in certain areas. There are several types of cooperatives possible such as farmers cooperatives, weavers cooperatives, industrial workers cooperatives, etc. Krishak Coop erative functions in a village not very far away from Sonpur. It has 2300 farmers as members. It accepts deposits from its members. With these deposits as collateral, the Cooperative has obtained a large loan from the bank. These funds are used to provide loans to members. Once these loans are repaid, another round of lending can take place. Krishak Cooperative provides loans for the purchase of agricultural implements, loans for cultivation and agricultural trade, fishery loans, loans for construction of houses and for a variety of other expenses. - More than three million carbon compounds have been discovered in the field of chemistry. The diversity of these compounds is due to the capacity of carbon atoms for bonding with one another as well as with other atoms. Most of the carbon compounds are poor conductors of electricity and have low melting and boiling points.
- Human digestive system is a tube running from mouth to anus. Its main function is to breakdown complex molecules present in the food which cannot be absorbed as such into smaller molecules. These molecules are absorbed across the walls of the tube and the absorbed food reaches each and every cell of the body where it is utilised for obtaining energy.
- A student has three convex lenses A, B, and C of different focal lengths. He wants to observe the images formed by these lenses on a screen by placing a candle flame at different distances as given in the following table:
Case No. Lens Focal Length Object Distance 1 \(A\) 50 cm 25 cm 2 B 20 cm 60 cm 3 C 15 cm 30 cm
View More Questions