Question:
All of the following are done in behaviour therapy to increase a behaviour, except:
All of the following are done in behaviour therapy to increase a behaviour, except:
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Reinforcement increases behaviour; punishment decreases it.
Updated On: Jun 24, 2026
- Punishment
- Operant conditioning
- Negative reinforcement
- Reward
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The Correct Option is A
Solution and Explanation
Step 1: Recall the goal. The question asks which technique does NOT increase a target behaviour.
Step 2: Define the terms. In operant conditioning, reinforcement increases behaviour and punishment decreases it. Positive reinforcement (a reward) adds something pleasant, increasing the behaviour. Negative reinforcement removes something unpleasant, which also increases the behaviour.
Step 3: Define punishment. Punishment, whether adding an aversive (positive punishment) or removing a pleasant stimulus (negative punishment), is designed to reduce or suppress a behaviour, not to increase it.
Step 4: Match to options. Reward and negative reinforcement both increase behaviour; operant conditioning is the broad framework under which reinforcement strengthens behaviour. Only punishment works to decrease behaviour.
Step 5: Therefore the exception is punishment.
Answer: Punishment.
Step 2: Define the terms. In operant conditioning, reinforcement increases behaviour and punishment decreases it. Positive reinforcement (a reward) adds something pleasant, increasing the behaviour. Negative reinforcement removes something unpleasant, which also increases the behaviour.
Step 3: Define punishment. Punishment, whether adding an aversive (positive punishment) or removing a pleasant stimulus (negative punishment), is designed to reduce or suppress a behaviour, not to increase it.
Step 4: Match to options. Reward and negative reinforcement both increase behaviour; operant conditioning is the broad framework under which reinforcement strengthens behaviour. Only punishment works to decrease behaviour.
Step 5: Therefore the exception is punishment.
Answer: Punishment.
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