Step 1: Understanding the Question:
The question asks to identify the specific motivational need characterized by a strong desire to build relationships, be liked, and work collaboratively.
Step 2: Detailed Explanation:
• David McClelland developed the Acquired Needs Theory, which posits that human motivation is driven by three dominant needs: Achievement, Affiliation, and Power.
• The Need for Affiliation (nAff) is characterized by a strong desire for friendly interpersonal relationships, social acceptance, and interpersonal harmony.
• Individuals high in nAff thrive in cooperative environments, value team cohesion, and prioritize being liked by peers over personal dominance.
• The Need for Power (nPow) involves a desire to control, influence, or lead others, which often conflicts with merely trying to be liked.
• The Need for Achievement (nAch) focuses on personal mastery, reaching high standards, and accomplishing challenging tasks individually.
• Emotion is not a motivational need category in McClelland's framework.
Step 3: Final Answer:
People who prioritize group acceptance and excel as collaborative team players are high in the need for Affiliation.