Question

In the marketing philosophy of 'Selling Concept,' what is the primary focus of the business?

• A. \( \text{Customer satisfaction} \)
• B. \( \text{Aggressive sales and promotion} \)
• C. \( \text{Product quality improvement} \)
• D. \( \text{Societal welfare} \)

Hint:

Selling Concept = “Sell what you make.”
Marketing Concept = “Make what customers want.”

Answer 1

The Correct Option is B

Concept: The Selling Concept assumes that customers will not buy enough products unless aggressive promotional efforts are used.

Step 1: Understand the philosophy:
The focus is on increasing sales volume rather than understanding customer needs.

Step 2: Identify the methods used:
Businesses rely heavily on:
• Advertising
• Sales force pressure
• Discounts
• Promotional campaigns

Step 3: Differentiate from Marketing Concept:
Marketing Concept focuses on customer satisfaction, while Selling Concept focuses on pushing products aggressively. Hence, the correct answer is: \[ \boxed{\text{Aggressive sales and promotion}} \]