Question:
‘Buy pure and natural honey of Company X’- an advertisement in a newspaper.
Statement I: Artificial honey can be prepared.
Statement II: People don’t mind paying more for natural and pure honey.
Statement III: No other company supplies pure honey.
In light of the above statements, choose the correct answer from the options given below
‘Buy pure and natural honey of Company X’- an advertisement in a newspaper.
Statement I: Artificial honey can be prepared.
Statement II: People don’t mind paying more for natural and pure honey.
Statement III: No other company supplies pure honey.
In light of the above statements, choose the correct answer from the options given below
Statement I: Artificial honey can be prepared.
Statement II: People don’t mind paying more for natural and pure honey.
Statement III: No other company supplies pure honey.
In light of the above statements, choose the correct answer from the options given below
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When an advertisement highlights a specific positive attribute (such as "pure", "organic", or "natural"), it implies that alternatives lacking this attribute (such as "artificial" or "synthetic") exist in the market.
Updated On: Aug 18, 2026
- Only I is implicit.
- Only I and II are implicit.
- Only I and III are implicit.
- All are implicit.
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The Correct Option is A
Solution and Explanation
Step 1: Understanding the Concept:
An assumption is considered implicit in an advertisement if the advertiser must believe it to be true to justify their marketing message and hook consumers.
Detailed Explanation:
Let us evaluate each of the three statements based on the advertisement: "Buy pure and natural honey of Company X":
- Statement I (Implicit): By highlighting "pure and natural" as a key selling point, the advertisement implies that there are alternative, non-natural, or artificial honey products available in the market. If artificial or adulterated honey did not exist, highlighting "pure and natural" would have no marketing value. Therefore, the assumption that artificial honey can be prepared is implicit.
- Statement II (Not Implicit): The advertisement does not mention price, discounts, or premium costs. It is incorrect to assume from this brief text that consumers are willing to pay "more" for pure honey. Therefore, Statement II is not implicit.
- Statement III (Not Implicit): While the advertisement promotes Company X's pure honey, it does not claim to be the *sole* provider in the market. Promoting your own product's quality does not imply that all competitors only sell adulterated products. Therefore, Statement III is not implicit.
Step 2: Final Answer:
Only Statement I is implicit, corresponding to Option (A).
An assumption is considered implicit in an advertisement if the advertiser must believe it to be true to justify their marketing message and hook consumers.
Detailed Explanation:
Let us evaluate each of the three statements based on the advertisement: "Buy pure and natural honey of Company X":
- Statement I (Implicit): By highlighting "pure and natural" as a key selling point, the advertisement implies that there are alternative, non-natural, or artificial honey products available in the market. If artificial or adulterated honey did not exist, highlighting "pure and natural" would have no marketing value. Therefore, the assumption that artificial honey can be prepared is implicit.
- Statement II (Not Implicit): The advertisement does not mention price, discounts, or premium costs. It is incorrect to assume from this brief text that consumers are willing to pay "more" for pure honey. Therefore, Statement II is not implicit.
- Statement III (Not Implicit): While the advertisement promotes Company X's pure honey, it does not claim to be the *sole* provider in the market. Promoting your own product's quality does not imply that all competitors only sell adulterated products. Therefore, Statement III is not implicit.
Step 2: Final Answer:
Only Statement I is implicit, corresponding to Option (A).
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