Question

According to the nature of the personnel involved, channels of communication are categorized as:
A. Personal localite
B. Personal cosmopolite
C. Impersonal cosmopolite
D. Impersonal localite

• A. A only
• B. A and B only
• C. A, B and C only
• D. All A, B, C and D

Hint:

Exam Tip:
Personal: Face-to-face interaction.
Impersonal: No face-to-face interaction.
Localite: Within the local community.
Cosmopolite: Outside the local community.
This classification helps extension professionals choose the right channel for the right message.

Answer 1

The Correct Option is D

Step 1: Understanding the Concept:
This question tests knowledge of the classification of communication channels based on the nature of the personnel involved. This is a standard classification used in extension education.

Step 2: Classifying Communication Channels:
Channels of communication can be classified based on two criteria:
• Nature of Personnel: Personal vs. Impersonal.
• Source of Personnel: Localite vs. Cosmopolite. Combining these two criteria gives us four categories:
• A. Personal Localite: Communication through personal contact with local people.
_ _ _ _ Example: Village-level opinion leaders, local farmers, family members.
• B. Personal Cosmopolite: Communication through personal contact with people from outside the local area.
_ _ _ _ Example: Extension officers, subject matter specialists, agricultural scientists.
• C. Impersonal Cosmopolite: Communication through impersonal mass media from outside the local area.
_ _ _ _ Example: Radio, television, newspapers, agricultural journals.
• D. Impersonal Localite: Communication through impersonal media within the local area.
_ _ _ _ Example: Local posters, leaflets, local exhibitions.

Step 3: Analyzing the Options:
All four categories are valid classifications of communication channels based on the nature of the personnel involved.
Therefore, the correct answer includes all of them.

Step 4: Final Answer:
All A, B, C, and D are categories of communication channels. Therefore, option (D) is correct.